Top 10 Self-Limiting Beliefs (and How to Break Free from Them)

We all have those quiet little voices in our heads, don’t we? They tell us what we can and can’t do, who we are, and what we deserve—or don’t. These voices are called self-limiting beliefs. They impact our careers, relationships, and self-worth—often without us realizing it. Sometimes, these beliefs feel like facts. They shape how we see ourselves and what we think is possible.

But here’s the good news: self-limiting beliefs can change. They’re only stories we’ve learned over the years. And, with some effort, we can rewrite them. In this post, we’ll explore the top 10 self-limiting beliefs that may be holding you back. You’ll get practical steps to start shifting them today.

So, are you ready to change the story? Let’s dive in! For a deeper journey, don’t miss our Limiting Beliefs Workbook. It’s packed with exercises to guide you through this process, step-by-step!

What Are Self-Limiting Beliefs?

Self-limiting beliefs are the stories we tell ourselves about what we can and can’t do. These are powerful inner narratives that shape how we see ourselves and our lives. Often, they’re so ingrained that we don’t even notice them.

But here’s the problem: these beliefs hold us back. They keep us stuck in old patterns, limit our confidence, and stop us from reaching our goals. Over time, they can quietly drain our happiness and sense of purpose. When we believe we’re “not good enough” or “too old to start fresh,” we close the door to new possibilities.

But there’s good news: you can change these beliefs. The first step is to recognize them. Once we know what they are, we can start to challenge them and rewrite them. For more guidance on this process, check out this guide to overcoming limiting beliefs fast. With a little practice, new doors can open.

Now, let’s dive into the top 10 self-limiting beliefs that may be holding you back—and how to break free from each one.

Top 10 Self-Limiting Beliefs (and How to Break Free)

Here are ten common self-limiting beliefs that may be keeping you from reaching your potential. For each one, you’ll find a simple way to start shifting it.

“I’m Not Good Enough”

This was my mantra for years. Every time a new opportunity came up my inner critic would appear, repeating the same message: “You’re not good enough.” It made me doubt myself and kept me from trying new things. Instead of reaching higher, I stayed firmly in my comfort zone, where things felt safe but unfulfilling. Self-doubt kept me small.

If you’re struggling with this belief, try these steps to reframe it:

• Start with small wins: Notice and celebrate even the small things you do well each day. Small successes build confidence and remind you of your strengths.
• Challenge the belief: Each time you hear “I’m not good enough,” counter it with evidence of your achievements, big or small.
• Create a new mantra: Replace “I’m not good enough” with “I am capable, and I bring unique value.” Repeat this new belief daily to make it stick.
• Take one small risk: Step out of your comfort zone in a manageable way. Each small step helps you prove to yourself that you are enough.

With practice, this new belief will grow stronger, and your confidence will start to expand.

Reflection: What’s one small win you can celebrate today?

“I Can’t”

Henry Ford famously said, “If you think you can or you think you can’t, either way, you are right.”

For years, I was afraid of heights. Whenever an opportunity came up to do something that involved heights, I’d politely decline, telling myself, “I can’t.” That belief kept me from trying, from pushing beyond my comfort zone. But two years ago, I took a leap—literally—and did a skydive. I started telling myself, “I can.” And that shift led to one of the most empowering moments of my life.

If you’re held back by “I can’t,” try these steps to reframe it:

• Notice each time you say “I can’t”: Be aware of how often it comes up and how automatic it feels. This awareness is the first step to change.
• Ask, “What small step can I take?”: Shift your focus to what’s possible, even if it’s just one small action. Each step brings you closer to “I can.”
• Replace “I can’t” with “I can try”: If “I can” feels too big at first, start with “I can try.” Building this habit helps ease the shift.
• Visualize success: Picture yourself achieving what you thought you couldn’t. This can build confidence and make “I can” feel more real.

With practice, these small shifts help turn “I can’t” into “I can.” Over time, this new belief can unlock your potential and expand what’s possible.

Reflection: What’s one thing you could try today if you told yourself, “I can”?

“I Don’t Deserve It”

Sometimes, past experiences or guilt can make us feel undeserving of good things. Maybe you think, “I don’t deserve to be happy,” “I don’t deserve to be successful,” or “I don’t deserve to be rich.” But have you ever asked yourself why? Why do you believe you don’t deserve these things? Who told you that?

Often, these feelings come from old stories we carry. Perhaps someone made you feel small, or maybe you’ve internalized guilt over past mistakes. But here’s the truth: you are allowed to let go of that guilt and see yourself as worthy. You deserve happiness, success, and abundance just as much as anyone else.

If “I don’t deserve it” is holding you back, try these steps to reframe it:

• Challenge the belief: Each time you think, “I don’t deserve this,” ask yourself where this belief came from. Was it someone else’s opinion or a story from long ago? Remind yourself that these old beliefs don’t define you now.
• Start a “deserving” affirmation practice: Affirmations are powerful tools to rewire your thinking. Each day, repeat phrases like, “I deserve happiness,” “I am worthy of success,” and “Good things are meant for me.”
• Release guilt through self-forgiveness: If guilt is part of this belief, acknowledge it, then forgive yourself. Remind yourself that everyone has made mistakes, but those mistakes don’t determine your worth.
• Visualize yourself accepting good things: Picture yourself feeling happy, fulfilled, and successful. Imagine yourself fully embracing these positive outcomes without resistance.

With time, these steps can help replace “I don’t deserve it” with “I am worthy of all good things.” Little by little, this new belief will help you welcome happiness and success into your life without guilt or hesitation.

Reflection: What’s one small way you could start showing yourself you deserve good things?

For more practical tips on transforming your mindset around finances, check out my post on limiting beliefs about money!

“It Has to Be Perfect”

Perfectionism is sneaky. For years, I thought it was a good thing—a sign of high standards, attention to detail, and dedication. I saw it as a positive trait that would make others happy, a way to avoid criticism, and a way to control outcomes. In reality, it was just one of my people-pleasing traits dressed up as “high standards.” But the truth? Perfectionism holds us back more than it helps.

The need to be perfect can stop us from even starting. We worry that if we can’t do something flawlessly, it’s not worth doing at all. Perfectionism also makes it hard to delegate because we think no one can meet our “standards.” It can lead to burnout, endless procrastination, and frustration. By always aiming for perfection, we lose sight of the value of simply doing.

If perfectionism is keeping you stuck, try these steps to reframe this belief:

• Set a “done, not perfect” goal: Start by setting goals that focus on completion rather than perfection. This shift will help you see the value in finishing something, even if it’s not flawless.
• Ask yourself what “good enough” looks like: Define what a good, solid result would look like—not perfect, but good enough to accomplish the task. This can help you move forward without getting bogged down in unnecessary details.
• Embrace feedback from others: Perfectionists often avoid feedback for fear of criticism. Instead, view feedback as a chance to improve. Letting others help you refine your work over time is a powerful way to grow.
• Take small risks in “good enough”: Try deliberately sharing something that’s “good enough” and notice how it feels. Each time you do, you’ll realize that “perfect” isn’t necessary for a positive outcome.

These steps can help shift your mindset from “It has to be perfect” to “It has to be done.” Over time, this new approach will allow you to make more progress, celebrate completion, and free yourself from the constraints of perfectionism.

Reflection: What’s one small, imperfect action you could take today to move forward on something important?

“There’s No One Out There for Me”

I hear this one all the time from my single girlfriends. It comes in different forms: “There are no good men,” “All the good ones are taken,” or “I’m just meant to be alone.” This belief becomes a story we tell ourselves, often without realizing it. But where does this limiting belief come from, and what damage is it doing?

Many times, this belief stems from past heartbreak, social expectations, or hearing others echo similar sentiments. Maybe we’ve experienced rejection, or we’ve been in unfulfilling relationships that made us question our chances of finding love. Over time, this story becomes a defense mechanism. We tell ourselves it’s safer to believe “there’s no one out there” than to risk being vulnerable again. But holding onto this belief creates a closed-off mindset. It limits us from truly being open to new possibilities, new connections, and new ways of finding love.

If “There’s no one out there for me” feels familiar, here are some steps to reframe it:

• Challenge the belief with curiosity: Ask yourself, “Is this belief really true, or is it a story I’ve taken on?” Look for moments when this belief might have protected you in the past, but recognize that it doesn’t need to define your future.
• List qualities you value in a partner: Think about what truly matters to you in a relationship. Write down these qualities, and remind yourself that there are people who can meet them—sometimes in unexpected ways.
• Take one small step to connect: Each day, challenge yourself to make one small connection. It could be a friendly chat with someone new, joining a group activity, or simply engaging in social settings that align with your interests. Each step helps open you to possibilities.
• Reframe with a new belief: Replace “There’s no one out there for me” with a more hopeful affirmation, like “I am open to meeting someone who values me” or “There is someone out there who’s right for me.” Repeat this daily to start shifting your mindset.
• Celebrate every positive connection: Even if it’s just a friendly encounter, acknowledge and appreciate each connection you make. Each one can help you see that there are good people out there and that love is possible.

By slowly shifting this belief, you open yourself up to new connections and new ways of experiencing companionship. Each small change brings you closer to meeting people who align with your values and the love you truly deserve.

Reflection: What’s one small step you could take today to open yourself up to new connections and possibilities?

For more insights on transforming your mindset in relationships, check out my post on limiting beliefs about love!

“I Have to Work Hard”

I grew up in a family that valued hard work above all. From an early age, I believed that working hard was the only way to be successful and worthy. At work, I was always the last to leave the office, convinced that my dedication would be noticed and rewarded. But here’s what I learned: hard work alone doesn’t necessarily get you ahead—or even noticed. It just leads to burnout.

I realized that while hard work is important, it’s not the only thing that leads to success. Often, qualities like clear communication, strategic thinking, confidence, and adaptability are what truly help you progress in your career. These qualities make you stand out and help you build connections, which are just as valuable as hard work. My “work hard” mindset also meant that I missed out on valuable time with my family. I believed I had to earn rest, but the truth is, rest is essential for balance, creativity, and well-being.

If “I have to work hard” is a belief that’s holding you back, here are some steps to reframe it:

• Shift from “hard work” to “smart work”: Ask yourself, “What’s one smart step I can take to make this task easier?” By focusing on efficient, intentional work, you can accomplish more without burning out.
• Value rest as much as work: Schedule time for rest, just like you would for any important task. Remember that rest isn’t a reward; it’s a necessity that supports your productivity and overall health.
• Focus on impactful qualities: Practice qualities like communication, confidence, and adaptability. These traits often get you further in your career than working longer hours alone.
• Redefine success: Remind yourself that success isn’t only about hard work; it’s also about balance, well-being, and meaningful connections. Write down what success means to you and include family time, health, and joy in that vision.

By embracing these steps, you can shift from feeling pressured to work hard all the time to finding balance and fulfillment. With time, this approach can lead to a career—and a life—that’s both successful and deeply satisfying.

Reflection: What’s one way you can allow yourself to rest and recharge today, without any guilt?

“I’m Too Old”

Age is often the excuse we use to avoid change. We tell ourselves it’s too late to start over, to learn something new, or to make a major shift. But here’s the truth: growth and excitement don’t have an expiration date. My mum is a perfect example of this.

At 49, my mum changed careers, homes, and even cities. She continued to go camping with her grandchildren well into her late 60s, embracing adventure when most people would have slowed down. Her life shows me that it’s never too late to pursue something meaningful.

If you feel “too old” for something, try these steps to reframe this belief:

• Set one new, exciting goal: Think of something that energizes you. Whether it’s a small hobby or a big career change, focus on something that excites you. This goal will remind you that age is just a number.
• Remember your experiences as assets: Instead of seeing age as a limitation, view it as a source of experience, wisdom, and perspective. Think of your past experiences as tools you can use to navigate new challenges.
• Surround yourself with stories of reinvention: Seek out people who continue to live fully and pursue new dreams at all ages. These stories can serve as proof that growth never stops.
• Change “too old” to “just right”: Each time you catch yourself saying, “I’m too old,” replace it with, “This is the perfect time for me to try something new.” Embracing this mindset helps create a sense of opportunity.

With these steps, you can start to see your age as an advantage. Like my mum, you’ll discover that it’s never too late to create a life filled with purpose, adventure, and meaning.

Reflection: What’s one new experience or goal you could pursue today that excites you, regardless of your age?

“I Don’t Have Enough Time”

How often do we hear (or say), “I just don’t have time”? It’s an easy way to put things off, and in today’s society, being “busy” has almost become a badge of honor. But here’s the question: what are we actually busy doing? Sometimes we’re so caught up in the hustle, filling every moment, that we forget to make time for the things that truly matter.

When we constantly say we don’t have time, it can feel overwhelming and restrictive. This belief keeps us from working on our dreams, goals, or even taking time for ourselves. But here’s the truth: time isn’t something you “find.” It’s something you make—one small choice at a time. And little steps each day do add up.

If “I don’t have enough time” feels familiar, try these steps to reframe it:

• Focus on one small action each day: Choose one tiny action that moves you closer to your goal. Even five minutes a day can make a big difference over time.
• Examine your “busy” list: Look at what you’re actually filling your time with. Are these things truly important, or are they just filling space? Try cutting out or delegating what isn’t essential.
• Schedule your priorities: Make time for your goals, even if it’s just in small increments. Treat this time as a commitment—just as you would a meeting or an appointment.
• Replace “I don’t have time” with “I choose how to spend my time”: This shift in language helps you feel more empowered and reminds you that you have control over your schedule.

By taking these small steps, you’ll start to feel more in control of your time and see progress toward the things that matter most. Remember, it’s not about finding hours; it’s about choosing moments that bring you closer to the life you want.

Reflection: What’s one small action you can take today to make time for something that truly matters to you?

“If I Say No, I Will Disappoint Others”

I hate saying no to people. For a long time, I avoided it at all costs. I’d agree to things I didn’t have time for, take on projects I didn’t enjoy, and even spend time with people when I was already overwhelmed. Over time, my fear of disappointing others even led me to avoid people altogether. I found myself withdrawing from social situations, thinking that if no one was around, I wouldn’t have to risk saying “no” and letting them down.

But that approach was so wrong. Avoiding people didn’t protect me from disappointing others; it only led to loneliness and burnout. Constantly putting others’ needs ahead of my own left me feeling drained, resentful, and disconnected. Saying “no” isn’t about shutting people out—it’s about setting healthy boundaries that allow you to show up fully for the people and things that matter.

If you struggle with this belief, try these steps to reframe it:

• Practice saying “no” with kindness and clarity: Start with small “no’s” in situations that feel manageable. For example, say, “I appreciate the invite, but I can’t make it this time.” Saying “no” kindly and honestly can feel empowering.
• Reframe “no” as a way to respect your time and energy: Instead of seeing “no” as a rejection, think of it as an act of respect for yourself and others. When you set boundaries, you protect your energy and can be more present in relationships.
• Remind yourself that people respect honesty: Genuine friends and colleagues will respect you for being honest about your limits. Saying “no” shows that you value both the relationship and your own well-being.
• Replace “If I say no, I’ll disappoint others” with “If I set boundaries, I can be fully present for what matters”: This reframe allows you to see that saying “no” opens the door to more meaningful connections.

By practicing these steps, you’ll learn that saying “no” isn’t a failure or a disappointment—it’s a healthy way to honor your time and energy. Setting boundaries allows you to show up in your relationships authentically and helps prevent burnout, making room for a more balanced and fulfilling life.

Reflection: What’s one way you could say “no” kindly today to honor your own needs and boundaries?

“Others’ Opinions Define My Worth”

For years, I based my self-worth on what others thought of me. If people praised me, I felt confident; if they criticized or ignored me, I felt small. I was constantly looking for validation, bending over backward to be liked, approved of, or accepted. But this reliance on others’ opinions only led to a cycle of self-doubt and insecurity.

It took time to realize that self-worth can’t come from outside approval. One of my favorite reminders is the saying, “What other people think of me is none of my business.” It’s freeing because it shifts the focus back to what truly matters—how I feel about myself, not how others perceive me.

If you find yourself seeking validation from others, try these steps to reframe this belief:

• Make a “pride list”: Write down moments when you felt proud of yourself, whether it was finishing a big project, being kind to someone, or accomplishing a personal goal. Revisit this list often to remind yourself of what you value in yourself.
• Set personal standards for success: Ask yourself, “What makes me feel fulfilled and proud?” Define your own success and worth based on qualities and actions that matter to you—not on others’ opinions.
• Practice self-validation: Instead of waiting for praise, try giving yourself credit. After a job well done, say, “I’m proud of my effort,” or “I did my best, and that’s enough.” Self-validation reinforces your worth from within.
• Replace “Others’ opinions define my worth” with “My worth is defined by my values and actions”: This reframe reminds you that your true value comes from living in alignment with your values, not from external validation.

By practicing these steps, you’ll start to see that your worth isn’t defined by others’ opinions. Instead, it’s rooted in who you are, your unique qualities, and the things that make you proud. Embracing this mindset builds confidence and self-respect, helping you stand strong regardless of what others think.

Reflection: What’s one thing you value about yourself that doesn’t depend on others’ approval?

Final Thoughts

Self limiting beliefs can feel like solid walls, but they’re just stories we tell ourselves. Each belief—whether it’s “I’m not good enough,” “I don’t have enough time,” or “Others’ opinions define my worth”—is something we have the power to change. By recognizing these beliefs, challenging them, and replacing them with empowering thoughts, we open the door to a life that’s more fulfilling and authentic.

Remember, growth happens one small step at a time. Each time you reframe a limiting belief, you’re creating space for new possibilities and building confidence in who you are. And when you let go of these old, restrictive stories, you make room for a life that’s led by your values, strengths, and dreams.

Which belief resonated with you the most? Share your journey below—we’d love to hear what steps you’re taking!

Explore More: Breaking Free from Limiting Beliefs

If you found these strategies helpful, why not dive deeper? Limiting beliefs can show up in many areas of our lives, especially around love and money. Check out these posts for more guidance:

• Transforming Limiting Beliefs About Love – Discover how to reframe beliefs that hold you back in relationships and open yourself to love in new ways.
• Shifting Limiting Beliefs About Money – Learn practical steps to reshape your mindset around money and start attracting abundance with confidence.

Each of these posts offers practical steps to help you break free from beliefs that may be keeping you stuck. Keep exploring, keep growing, and remember—you have the power to change your story!